Membership Building Strategies
Look at each tip or technique shared below and try one, two or all!
Moments of Truth
Conduct Moments of Truth. Does your club give guests a good “First Impression”?
Does you ask the Guest to join? Do you orient new members? Do you Assign a mentor to help the new member through Pathways and Toastmasters?
Marketing Your Club
Is anyone AWARE your club exists?
Find A Club, Club Website, Social Media, Social Networks.
Do you submit press releases to local media when club members achieve?
Have an offline presence.
Create a Marketing/Sales Letter.
Provide a list showing the Value of Toastmasters
Compare cost/value/benefits of Toastmasters membership
Paint a verbal picture of the Guest standing in front of a group presenting confidently.
Host an Open House
Have a well-structured, well-organized meeting so guests want to join and come back.
Choose a Process that Fits Your Needs.
Look at all Public Relations options.
- Social Media
- Membership Building Programs
- Business Awaremess Programs
- Communication Achievement Award
- Previous Toastmasters
- Youth Leadership
- “Bring a Friend”
- Membership Contest
- Local Media – blogs, articles, press release
- Social Media
- Website – up-to-date
Setup 1 meeting that is well publicized on media and social media, through word-of-mouh.
- Decide on a date
- Plan the meeting
- Arrange a Guest Speaker
- Create an Agenda and assign roles
- Send email/notification to past members
- Publicize on social media, media
- Club Executive
- Area Director
- Local Media