Open House Strategies
An Open House is a Toastmasters meeting showcasing what YOUR club has to offer to a prospective member.
For Open House Strategies and Resources, See Membership.
Membership Building Strategies
Look at each tip or technique shared below and try one, two or all!
Moments of Truth
Conduct Moments of Truth. Does your club give guests a good “First Impression”?
Does you ask the Guest to join? Do you orient new members? Do you Assign a mentor to help the new member through Pathways and Toastmasters?
Marketing Your Club
Is anyone AWARE your club exists?
Find A Club, Club Website, Social Media, Social Networks.
Do you submit press releases to local media when club members achieve?
More Marketing
Have an offline presence.
- Displays
- Banners
- Signage
- Brochures
Cultivate Interest
Create a Marketing/Sales Letter.
Provide a list showing the Value of Toastmasters
Compare cost/value/benefits of Toastmasters membership
Paint a verbal picture of the Guest standing in front of a group presenting confidently.
Host an Open House
Have a well-structured, well-organized meeting so guests want to join and come back.
Grow
Choose a Process that Fits Your Needs.
Publicity
Look at all Public Relations options.
- Posters
- Social Media
- Media
- Speechcraft
- Membership Building Programs
- Business Awaremess Programs
- Communication Achievement Award
- Previous Toastmasters
- Youth Leadership
Cultivate Interest
- “Bring a Friend”
- Membership Contest
- Local Media – blogs, articles, press release
- Blogs
- Social Media
- Website – up-to-date
Open House
Setup 1 meeting that is well publicized on media and social media, through word-of-mouh.
- Decide on a date
- Plan the meeting
- Arrange a Guest Speaker
- Create an Agenda and assign roles
- Send email/notification to past members
- Publicize on social media, media
Use the “Open House” Powerpoint presentation,
Team
- Club Executive
- Member
- Area Director
- Local Media
- Signage
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